You could also try Waves. I haven't used it, but there seem to be some major ICOs that have done so. It's not free, though.
I've created a Waves token just for fun and it's about as simple as it can be. It costs one Wave token to do it but other than that there is zero friction. You can create as many tokens as you want, name it, and then distribute to anyone with a Waves wallet (web or desktop.)
If it's something just for fun then this is how I'd approach it.