For a start-up bitcoin company that isn't a great best-case-scenario maximum return. 
Well you also have to factor in the potential appreciation of the stockI'm not sure why this 1% monthly maximum was set. Why couldn't dividends rise when profits do?
I wish Dealcoin the best of luck and hope it works out for them, but I don't see the risk/reward being worth it for an investor as the rules have been laid out.