Not sure how legal that is in the UK tbh, but it certainly sounds viable. Any idea if there's room for another firm? Also, do you know if the owner has a forum name?
read more here:
https://bitcointalk.org/index.php?topic=215230.0There could be more than one such company operating in each city. There is the question about how much capital can be raised from the bitcoin community for such ventures, I suspect a couple more could be started easily. In a couple months, if the existing companies are proceeding profitably, then there would be enough investment potential for a large number of such companies.
Why wouldn't it be legal in the UK? As long as you follow appropriate laws you should be fine.