At first, after seeing the abbreviation of the BMW project, I thought, is it really the famous automobile giant the Bavarian motors? However, the project is pretty flashy, analytical. But, in order for clients to appear, the analytical group should be so strong and authoritative. If more than 80 percent of the predictions are true, then people will be drawn. In the meantime, I see the main problem in the selection of competent analysts.
I guess that was a plan to draw attention by name of project
Nevertheless this proj is interesting for me. I'll be checking for updates and perhaps will join.
Good luck, Team!