IMHO Both are same for me. I remember ETH network being choked and TXs taking 6-7 hours to go through. So Scalability at mass is not doable for both. Much faster coins such as XRP, GRS has more provision to grow.
But LTC is much better than BTC and ETH in the big 3
Are there more Ethereum users compared to Bitcoin users.. From values I can find online it seems there might be more Ether wallets compared to Bitcoin wallets.
what are your suggestions?