From when i learned about bitcoins, it took about a week and a half before i tried mining, and probably 3 weeks before I purchased any coin through the market.  I would consider that a very fast turn around time for someone going from knowing nothing about bitcoin to investing in it.  I spent most of my time learning about the technology, asking questions, and gathering opinions before I actually jumped in. I would not expect people to act that fast, particularly if they are not tech savvy.