That is the bfgminer software ... you need to set up a driver first as well.
For Linux, you don't need to install a separate driver, right? It's supposed to be included in the kernel.
Yeah the driver is already included in the kernel

After much thread searching and lurking I found that the Rpi USB is crap, and that it hates anything above USB2 (even hates some USB2) and a fix is to force the Rpi to only use USB1 by adding dwc_otg.speed=1 to cmdline.txt.
After adding this (running 4 MLD on a orico 10 port USB3 hub with Rpi3) everything seems to be working fine

I can now go 700+ and so far seems stable, will post back later once its had a good run to confirm
Hopefully this will help others having the same problem on a pi
This thread pointed me in the right direction:
https://bitcointalk.org/index.php?topic=843788.0