Now we are at that time that people try and pump the price. They are making chips, but not supporting bitcoin. They dont accept it, they are not donating to a bitcoin charity, they are not paying millions to educate people. Simply making a product that bitcoin users can use.
It is because they are looking for sales and they are using the brand Bitcoin name. Once the growth of purchases are increasing Samsung will surely support the Bitcoin. At least they are making chips for people who wants to buy it.