Risk is inherent to investment. Investing in bitcoin is highly speculative and the market is largely unregulated. And it is notoriously volatile but there is one strategy that you can use to manage the inevitable price fluctuations. Diversify your portfolio. You should not concentrate all your efforts and resources in one coin as you could lose everything. Consider some altcoins. Although you need to research the business model in detail for any coin or token you are considering and then carry out due diligence.