It is falling because some people have been spreading news they perfectly knew were false in a purpose to make price go down to buy back and make money. It is how it all works.
If running a life without a purpose and not accompanied by courage and confidence that people are easily bullied or cheated by the nosy people to get bitcoin cheaply and will be sold at a price that is expensive, so to produce itself is difficult because people are easily deceived. Maybe that's how they feel bitcoin is falling.