Why someone would pay you to watch movies

? Unless it's full of ads (and I just say no thanks) I don't think that it would be possible
In the developed countries people are ready to pay for intellectual labor. Even non-material things should be paid, especially if they are of good quality. ITunes made a fortune selling intellectual labor. I think that many people would be ready to pay.
As I know they plan to start with poor countries, positive thing - it's that they can quickly become popularity in this region showing free training and documentary films, and from other hand is that in these countries there are not many rich people who can willing to spend money to this service.