Many thought the old logo was a bit amateurish. Also, some thought it was important to market their vision in a professional way. Some thought this is what they needed to get Neo like gains. While I thought they could use a new logo, I never thought re-branding would make the price explode. What will really drive the price is a working SDK. The team seems sharp and hard-working. I am patient and will give them time to deliver the goods.