For true devotees of Bitcoin, the price of the digital currency is almost irrelevant. They believe in its inherent value or, more frequently, cannot see any value at all in the alternative of government issued fiat currency. Price is therefore not a concern. At the other end of the spectrum, for those that harbor what appears to be an irrational hatred of Bitcoin and anything to do with it, the exchange rate also matters little. They were screaming that it was all worthless when the price was at over $1000, and somehow convince themselves that an exchange rate of over 200 times what it was before that bubble proves their point. For the vast majority of people somewhere in the middle, however, the price of the currency in Dollar, Euro, Yuan or whatever terms is important.
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http://www.nasdaq.com/article/does-the-price-of-bitcoin-matter-cm476312#ixzz3a1cH4qcUPrice of bitcoin is matter that's the important thing in bitcoin. If the price is going down all coins is affected and all coins is very low also. Thats why many small timers of bitcoin is affected so much of price down because they don't have choice but to get their pay even its too low. Price down also affects the investors,some are quiting because they think their money is too wasteful of passing time without profit.