I don't see a lot of similarities with this coin and bitcoin. So I'm not entirely sure why they even named it bitcoin white. It makes it seem like it's a forked version of bitcoin, which is terrible for marketing purposes.

For that reason, I don't see any long term gains until they rebrand. But their site does look good and they have some interesting features.

If you invest now you're betting on them getting listed on a better exchange, and also rebranding later on. It's that simple. If they do then it's guaranteed profits for sure.