How much are they going to spend on marketing?
They are going to spend 20% on it.
Isn't that too much for marketing? Maybe they should better spend more on the product development?
The strategy is decent since marketing is the second most important branch after development and provides for a companys growth. Even if the companys product is one of the best on the market, marketing is still important. If nobody knows about the product, it might not sell well.