To clarify.

Imagine a cryptocurrency where the transactions carry more meaning than "value" assigned to them by "free-market" speculators.
All current cryptocurrencies are traded and used on the premise that an address, a public-key hash, can sign over some value to some other address.
Miners are looking for equally meaningless solutions.
The database built up, is equally meaningless.

Instead, with CashBall, an address can encode meaning, a transaction even more, a set of transactions even more, and especially a set of transactions with references to each other as is tradition in DAG-coins. Instead of PoW generate what-ever you like, but only the useful coins will survive as they will be sought out and shared by others.

A good meaning is hashes, fingerprints of music files, which can be looked up on IPFS.
The currency would be the content people like to gather and work together on.