If they are to market eReal in an ICO, they must have a valid exchange. EtherDelta is hard to use (forkdelta don't solve entirely the issue).
eREAL should be listed on YoBit Exchange over the next week. For now, you can use
ForkDelta. eREAL is on CMC (
https://coinmarketcap.com/currencies/ereal/), but it just doesn't show up on search due to problems with EtherDelta. We've already contacted CMC and await a reply.