Ico project is a type of project where in a large number of people participating the project is the main indicator for it to be succesful, so I can confidently say that the main key for a project to be succesful is to establish a strong campaign mechanism to encourage people to join the project. In that sense the bitcointalk is doing it, It is a must that a project is headed by strong willed managers doing all the planning and application of campaign. lastly the project should be worth rewarding for the participants because despite of all benefits the managers shout take good care of the campaign members for they are the vessel of wealth why the project becomes succesful.
These are absolutely true. In order to say that a project is indeed successful, it got to have the maximum profit from the most optimal way. For the case of ICO projects, the main basis of success is how much people are informed about the project. So, such projects are accomplished by executing different advertising techniques at the minimal cost without abusing its members.