I've been watching the progress on this a little so I don't know all the details. Is it going to be open source, i.e. following the spirit of what crypto is supposed to be about? If yes, than you can then hit anyone that takes the code to start their own coin with a lawsuit and/or blackmail them to pay you a fee. Basically, it all just looks like greed like any other bank/corporation out there and not in the spirit of crypto.