thats really awesome...platform for protection against counterfeiting and to communications B-to-C, i`m interested a lot. Protection of people from counterfeit goods, feedback with customers and encourage purchases by using your own coins - very useful resolution!
I would advise you to start with this project. All information is on the site. The project is very interesting and covers a big audience for a given moment. And to develop it you need to try to work with it! But you need to take into account all the facts of the project, so that later there would be no trouble.