...Edit: It's very easy to take people's money on BTT, but it's harder to actually deliver on words. I'm more concerned with delivering on what we are proposing with Nevra and getting the test-net, and eventual main-net up and running.
That's an honest strategy. There's been too many ICOs where the dev took the money and ran without developing anything. Not accepting donations without a working coin proves you are serious about the project.