Is that really all? I believe there is no such thing as a free lunch. When you say that content creators share is now bigger, is everything else constant? Or someone else's share will get smaller? Everything should be better explained to the community in order to avoid misunderstanding or manipulation. If you omit something you are clearly manipulating your audience.
The blog post pretty much explains everything. Do you have a question? If so, please ask and we will answer!
When you say Synereo raised the share that content creators receive, it looks like Synereo is giving something away out of their pockets because no decrease is mentioned. The true story would be Synereo redistributed/redesigned/rebalanced the stakes. There is no need to deceive people or to manipulate information. If you think you can attract more people into WildSpark by doing that you are completely wrong.