I dont think he means that the cypher is changed every 10 seconds but that the image refreshes.
As I posted before I just made a simple spreadsheet so I can "solve" those in probably 10 seconds or less depending on how fast and accurate I type, but there is one guy who could do it significantly faster than me, probably about 5 to 7 seconds I assume.
Yeap! I stopped trying, because it is impossible to catch THE guy speed...I think this is a war of programmers