Well, mostly because it doesn't seem like a natural fit for a crypto-token. It seems very forced - like a startup that runs out of funding looking for non-dilutive ways to raise money. There doesn't appear to be a need for a token, or something that is impossible to do without a trustless, decentralized network. I worry this is part of the ICO craze where companies just want to raise money without regard to whether it makes sense to create a crypto-token or not.

But as I said, happy to be proven wrong.