I had this doubt as well....cuz my requests multiple times to do some pushing in our part of the world (Middle East) was not taken up seriously. They may have a point though, and I liked their confidence. "Me too" type of coins with names like "My mama's supercoin" would normally jump in the first proposal they get.

In a way its good cuz its better to push the product when things are really on track else public will lose interest and hence will be difficult to revive.