Companies need KYC to cash out the amount collected during ICO. This is needed to justify from where the funds come from. Without that, they cannot legaly pay their employees and taxes. Requiring KYC in an ICO is justified.

This is not because i'm against that, but I don't want to share my personal information with a new company, so I decided to avoid ICO that require KYC. If I really want to buy some coins, I just have to wait later, when it reaches exchanges. Of course, there is a risk to miss the train, but my personal informations worth more than that in my opinion.