What to look for in the Whitepaper?

The first ICO I invested in was the Polybius project. For me it was more of an experiment than an investment. How did I find out about this project? Of course from ads. But why did I decide to invest my money there? After some time, being already an "experienced investor", I noticed that every project I analyze primarily WhitePaper. When people tell me about a new project or give a link, I do not consider landings and do not read the comments in the chat rooms. Even being a programmer, I do not climb into the code to look. First of all, I'm looking for the WhitePaper section. It was the well-made made WhitePaper that allowed me to determine my decision for the first time.

In due course I have generated the list of those requirements which I present to the project interesting to me. These requirements can help not only a novice investor. They can be guided by the development team ICO.


1.   When will the ICO begin? In general, the fund-raising process can be in several stages. But we'll talk about a project with one stage of the ICO.
2.   What is the motivation system for investors? The most popular now are two stages. Bonus for early investment and bonus for the amount of the invested air.
3.   When will the ICO end?
4.   Team. Very important part. Who creates the project and what kind of experience they have. And of course links to profiles in social. network.
5.   The main idea is transparent in a few words. This section is for the investor. The section should be short, transparent and without project-specific terminology. If the description of the idea takes more than a page, then something went wrong. For technical details and for geeks there must be another section. Most investors will not understand your formulas. If it is not clear, they will close and will not remember or postpone until next time, which is extremely unlikely.
6.   Necessarily those. details. Section for developers, engineers and geeks. These guys will carefully analyze each line, check the numbers, and then still ask a lot of questions in the chat support.
7.   Comparison of existing projects.
8.   What problem does the project solve?
9.   Motivation to invest is the point of buying tokens. What will I benefit from this?
10.   When is the benefit expected and how will it be distributed?
11.   Why tokens will go up?
12.   Link to the smart contract code.
13.   Who are the partners or advisors.
14.   Stages of project development and background, what has already been done.
15.   Which exchanges will the tokens come out on?
16.   Estimation of the market. At least approximate with the plotted graphics.
17.   On what and how will investors spend money.
18.   Where is the company registered?
19.   Will there be an escrow?