For my KYC is something that guarantee (at least a little), that the ICO is legit and that everything is going to be ok with it and there will be no scams. The problem for me is that you are sending them information regarding you, but ... you cannot be completely sure in them. I would love to see CIVIC project in action for KYC identification. I think this will be a game changer and every ICO will start to ask KYC.