Is a video explaining how ETN is different from other cryptos. To summarize the video: people use their phone to mine ETN and then eventually, because people have this currency, will want to start exchanging it for stuff.
Except it's all fake, there's no real mining on the phones with ETN, it's "virtual", no actual coins are mined. That was the point of comparison, that ETN is all about marketing, and that's why they succeed.
Why is this important/why would someone want to use ITNS instead of BTC to purchase a VPN? ITNS creates a more diverse market than what is currently available. More competition creates a better market for the consumer that wants to purchase a VPN service.
Because it's an extra step to go to a shitty exchange and convert your BTC to ITNS? That step should be justified somehow. The quality of VPN service through ITNS is likely to be lower than the established commercial services with guaranteed bandwidth and availability. If I want high speed VPN I'll pay to a trusted provider with BTC. If I'm focused on anonymity and don't care about speed I'll just use Tor for free. I'm not saying there's no place for ITNS-based VPN on the market, it's just that market is already pretty crowded and fitting in there is no easy task.