There are Excellent coins that fail and some inferior ones that get publicity. It is marketing, advertising, spreading the word about your existence.
That is where Hush and BTCH are far behind.
e.g.
Coinomi supports all Bitcoin forks, but BTCH is not there.
CoinDar.org lists Events and news related to altcoins. Nothing about Hush or BTCH (except the airdrop)
There is no mobile wallet for either Hush or BTCH.
No website for BTCH not as far as I know (Only single page about the airdrop)
BTCH is not listed on any exchange.
No chinese version of the Hush site. No korean one either. (The most altcoin fans)
I beleive Hush and BTCH have growth potential, but without strong marketing little can be acheived.
It is not so much marketing as it is about having a dependable image.
The events that transpired before the snapshot of the fork has crushed any goodwill HUSH had left. Their reputation was already frail after previous such situations.
Let us see if they can rebuild trust.