To compete with Adsense is really hard. If the team can realy pull this thing out then my hat would be off for them. Anyways, the team is doing great anyway in this project and they are gaining more supporters and the word about this project is getting spread across the globe. Hoping that they will succeed soon.
AB-CHAIN is targeting ICO companies in particular that to need to convert their cryptocurrency into fiat to run their campaign on traditional network like google AdWords by offering them cryptocurrency payment which can make them save money. So it's not competing directly with google AdWords.