Seems that searching the fake digital content is possible from any conneted to the web computer. StopTheFakes is more likely is created to fight against piracy in real life.
It isn't the all truth. As written in white paper, platform will offer customers automatized solutions for sending copyright request. So it will work in both digital area and real life. But which industry will be the main I don't know.
I hope that StopTheFakes will fight successfully here, in real life, and in the web too. But what is more harmful for your opinion?