Why people invest in ICO when it is risky and these days most of the coins are dropping. Do you think ICOs are going to survive for a long time?
There is risk in every investment. As we all know, high risk often comes with high reward, hence investing in ICOs is still a hot option. Like participating in IPOs, smart investors would always do their research. Perhaps you can start with checking the teams behind the ICOS you are interested in or reading their white papers.