Seems like Ripple (the company) may have a lot of success. Also seems like the sooner they realize/admit that XRP is not a key part of that success, the more focused they'll be and the better they'll do. That's likely to happen with lots of tokens in the future...they're utility tokens, not equity.
totally agree. the company has a lot of success, however the coin is totally volatile to market trends and not affected by company's success.