When deciding in which coin to invest you can either blindly follow suggestions by others or make your own informed descision based on some criteria:
- What problem does the project attempt to solve?
- Is it a solution looking for a problem?
- Is there active development behind the project? (check Github activity)
- Has the team produced anything but a whitepaper?
- Are there established competitors which are much further into delivering a working product?
- Cross reference developers against previous scam projects
- Current market capitalization of the coin
I like this advise. I'd add that you should look out for opportunities with a strong existing business where the token offers a new, differentiating impact. Check out the ICO for RLCoin, an enterprise solution for loyalty:
www.rlcoin.io. The product has existing traction with 250 clients and partners in Europe and Asia.