Well, even though there are ICOs that are mainly scam that do portray beautiful roadmap, website, communities and many other enticing features, there are also legit ICOs around. In fact many people have invested and made something out of ICOs, and it all comes down to you the participant being careful. Conducting ICOs are not easy tasks and it needs a lot of ingredients to make it a success. First of all, there should be respect in the project. Both development team and the investors as well as any other person involved must show mutual respect for each other. They should engage in healthy conversation since that is needed in every social interaction. The moderators or administrators should also listen to the voice of investors and adopters. This builds trust among the members and they feel okay to invest in the project. The developers should also not play with promotion of the project because that is very necessary for the project to survive.