Thing with crypto is to cut off middleman because with middleman you have somebody controlling your money and you have to trust that company. Al tough some business find it way easier to simply go with an existing API that will do all the fuzz in the background.
As it goes for the website it has good looking design. I don't really understand the business model you are using. If I understood you correctly: buyers make payments to your address and then those coins are automatically swept to merchants wallet? If all we pay is the sending fee I don't quite understand how will you actually make money, since sending fee is required by the network? I guess you have some fee applied when buyers make their orders?
Your correct on some part. BTW,
I am just a supporter hoping to publish their ICO here on BTT since there's no official ANN post for them. They will act just like paypal or stripe, but in cryptocurrency.
*Actually, their target is those eCommerce websites looking to accept cryptocurrency payment. Their API will be installed to an online store allowing us to purchase anything using our Coins without the hassle of converting it to USD first.