they should do an airdrop dependent on the the user registering for the platform. that would draw in more people.
I am not sure that an airdrop would push the platform. At the moment it is beta status and nice to see something and good for investors to show the development skills also.
An airdrop would also bing many people that will just register and will never logon. After success of Project start and collecting money they got the chance to develop the platform and the people will come.
I think its too early to hold an airdrop, it will be better if they wait for the ad platform and marketplace first, so people will be able to use the tokens immediately.