Re: Japanese E-Commerce Giant "Rakuten" is going to launch its own cryptocurrency
There are two main points that Mikitani wants to reach:
1) the company wants to see if it can drive more transactions from people internationally by cutting out some of the exchange rate fees and other issues if they buy in fiat currencies.
2) there is simply the buzz of crypto today: people who might not have been all that interested in loyalty programs before might turn on to them if they see their reward as blockchain buy-in.
i love this idea,
with crypto they can make a fast transaction and more secure.
but the problem how about shipping cost for the international buyer?
sometimes shipping cost can more expensive than purchase cost
