Re: Japanese E-Commerce Giant "Rakuten" is going to launch its own cryptocurrency
I think this is just the start we need, few big companies here and there, joining the crypto world, and if it's successful, then more and more well reputed company will come ahead and launch their own crypto currency. So overall it's good news. Can't wait the day when Amazon, Facebook, Twitter etc join 
please be aware that "new crypto coins" doesn't necessarily mean a new blockchain. it will operate, more than likely on the NEM blockchain. japanese and nem are like white on rice lol