Yes. As a social enterprise, Cooonet will engage in educational campaigns across China, East Asia, and the ASEAN region initially. By providing valuable services to students in need across Asia, Cooonet will deploy an effective user acquisition strategy through productive social work and philanthropic campaigning. We believe that our business model as a social enterprise is a win-win-win for all parties involved. Other marketing strategies to attract and retain users include loyalty and rewards programs and digital marketing (content marketing, e-marketing, viral marketing).