I do not see anything particularly innovative in the project, but the project is combined with the use of crypts and it's very good if new people will use the crypt project.
Innovation lies in the process of face-matching, which has been moved from large local servers to a fog powered by miners.
The innovation is to increase service costs by up to ten times and an absolute lack of self-programming, installation and maintenance. Innovation will be a completely safe way to store this data, because it will not rely on photos only on data from which you can not do anything without a key belonging to the owner.
Finally, the innovation is the blockchain, which says that the encrypted database is secure and at the same time you can trust it any third party, the system owner, or the server owner will not be able to view, modify or monetize the data contained therein.
What makes this platform a great win for the future for our security and security of the personal data contained in it.