Here is very clear information that describe all the potential of this project but I don't really understand the main features of this project.
Once you become a token holder, MOBILINK mobile voice and data service will be unlimited and FREE, with no overage or roaming charges. All service costs are covered by MOBILINK-Network via Ad Revenues, so your monthly bill will be covered by you viewing ads; every month you are provided a certain amount of ads needed to cover your usage and the more you use your phone, the more ads you'll view. The advertisements will not interfere with your day to day usage though, at the end of the month any additional ads that you've viewed will be converted to Mobi-Coins these are the same as the tokens