The main objective, like all the other crypto's out there is to widely excepted and used like cash, to pay for goods, and services.
What sets us apart from bitcoin, is faster transactions, due to faster block time, lower txfees, and interest for those who want to store there 'wealth'

it's is a small team right now. I work on the wallet and keep the blockexplorer going, we have a web dev, and several people who work on social media stuff.