I'd say ICOs are always the best choice if you analyse them carefully. Most investors are just following what others do without any efforts. It leads them to scams and they blame legit ICOs as well.
Given the current situation, it is challenging to invest because many of the coins are moving in the market, many medals competing with a strong trend, but the ICOs are one. An excellent place to invest when Bitcoin and Ethereum have many changes, I find that if the most substantial two dips are the opportunity for other copper to rise...