In its roadmap there are a lot of things... why is always low?
Do not panic but be patient, potential waves and a good altcoin for the long term, the waves will definitely improve their value, it's just a matter of time.
May be it was sort of over hyped or too much buzz was created due to which the people where very excited and this lead to high expectation form the project which did not went though for people as they where expecting it. Might be in coming years the coin may be worthy more than what it is at present.