from the previous post above: "Man, I really like how fast the team is responding to questions"...yes that is true, but only to questions which are not uncovering their intended insurance business model.

To your not responded question, you are right, they will perform their business operations through a brokerage company, on the other side, it means they will be in partnership with an insurer, but just like any other broker on UK market. In that case, they can offer only traditional insurance products. These insurers will not change their pricing methods just because this project has "blockchain" and "social proof" label on it. Or is really somebody here who believe that tradional insurers will just stood up and clapped while IPL steals their insurance portfolio?