Your personal data is important. Arguably, it’s one of the few remaining things in your life that remains truly private.

Or so we’d like to think.

The reality is that open an account with one of the more popular social media platforms and they’ll soon end up knowing you better than you do yourself – or so they’d have us believe (or should I say, as they’d have the advertisers believe).

Ay Howdoo we say enough is enough. If I want to take back control and go ‘stealth’ I should have that right – which means my digital footprint flatlines. If I want to receive relevant advertising, and in turn be rewarded for engaging with it, that too should be my right.

You can find out more with our latest article: putting a price on privacy

As always, thoughts and feedback are welcome.

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