Apologies as maybe I'm misunderstanding BitFury's plans, but I will be rather unhappy if they allow those ordering chips now to get theirs shipped earlier than those who ordered their reel awhile ago! They should be moving everyone's shipping date up earlier and selling the extra reels for delivery AFTER those who've already ordered!
Yes you did misunderstand their plans. The reels being talked about come from existing orders placed at different times in the past by different people.