Global Piracy Market
We can estimate the counterfeit market by analyzing how many counterfeits are detected at customs. If a consumer ordered a fake Swiss watch in China, it is expected to cross the border where the customs authorities may intercept it. Pirated content is a more complicated story. An Internet user downloads a torrent or watches a pirated movie at home. Attempts of the regulatory bodies to block access to pirate websites look pathetic, because basic computer skills are all a user needs to get a VPN connection and bypass any bans.
This is why it is extremely hard to estimate, if approximately, the extent of the piracy market. MUSO, a London-based tech company, has been the most successful of all in this respect so far. Their research focused on the pirate website traffic in 2016. The results are listed below:
Total number of Internet users visits to piracy websites: 191 billion
Total number of one users visits to piracy websites throughout 2016: 53.33 times throughout 2016
Number of Internet users around the world: 3.37 billion
Global population: 7.38 billion
The development of network technologies has only aggravated the situation. In the past, pirates used to steal only ready content (movies, musical compositions and software), but now they are stealing Internet broadcasts of various events and channels too. It is difficult to estimate the amount of money lost by a right holder who organized, suppose, a pay-per-view broadcast of the World Cup Final. Immediate reaction in an online mode, literally is required to detect and put a stop to this infringement.
https://medium.com/@stopthefakes/global-counterfeit-market-facts-and-figures-b1872b7398b7